Event Details
Start: May 24 2023 6:00pm
End: May 24 2023 7:30pm
Address
6401 Penn Avenue
Pittsburgh, 15206
Add to Calendar
05/24/2023 06:00 PM
05/24/2023 07:30 PM
America/New_York
Mastering B2B Pricing: A Practical Workshop
Setting B2B pricing is a daunting task.
It’s dependent on your target market, your product strategy, and your costs - all of which are constantly changing in small or early-stage businesses. There are rarely “right” answers and that uncertainty can be stressful. Are you leaving money on the table? Are customers not buying because the price is too high? Will you be forced to change prices in the future when things change?
The good news is that there are frameworks to help you make these decisions with confidence.
In this workshop, we will be exploring the key elements of an effective pricing strategy: price point, price packaging, and price positioning. We'll start by discussing how to determine the perfect price point by considering factors such as costs, value proposition, competition, and market demand. We'll also cover how to design a price package that scales with your business by using pricing tiers, subscription pricing, usage-based pricing, and other strategies. Finally, we'll discuss how to position your pricing to the customer for an easy buying and scaling decision.
By the end of this workshop, you'll have a clear understanding of how to develop a B2B pricing strategy that maximizes your revenue and delivers value to your customers.
Throughout our workshop, you'll:
Who should attend? B2B companies at any stage of growth with specific pricing questions, whether you’re just getting started with pricing or looking to make a change.
Featuring: Laura Forth, Revenue Operations Consultant at Go Further, LLC
REGISTER 6401 Penn Avenue, Array, 15206
A workshop exploring the key elements of an effective pricing strategy: price point, price packaging, and price positioning.
The good news is that there are frameworks to help you make these decisions with confidence.
In this workshop, we will be exploring the key elements of an effective pricing strategy: price point, price packaging, and price positioning. We'll start by discussing how to determine the perfect price point by considering factors such as costs, value proposition, competition, and market demand. We'll also cover how to design a price package that scales with your business by using pricing tiers, subscription pricing, usage-based pricing, and other strategies. Finally, we'll discuss how to position your pricing to the customer for an easy buying and scaling decision.
By the end of this workshop, you'll have a clear understanding of how to develop a B2B pricing strategy that maximizes your revenue and delivers value to your customers.
Throughout our workshop, you'll:
- Apply five practical frameworks to your company’s current pricing
- Explore specific examples of pricing structures from other companies to illustrate different options
- Dive deep on your specific pricing questions
Who should attend? B2B companies at any stage of growth with specific pricing questions, whether you’re just getting started with pricing or looking to make a change.
Featuring: Laura Forth, Revenue Operations Consultant at Go Further, LLC
REGISTER 6401 Penn Avenue, Array, 15206
A workshop exploring the key elements of an effective pricing strategy: price point, price packaging, and price positioning.
The good news is that there are frameworks to help you make these decisions with confidence.
In this workshop, we will be exploring the key elements of an effective pricing strategy: price point, price packaging, and price positioning. We'll start by discussing how to determine the perfect price point by considering factors such as costs, value proposition, competition, and market demand. We'll also cover how to design a price package that scales with your business by using pricing tiers, subscription pricing, usage-based pricing, and other strategies. Finally, we'll discuss how to position your pricing to the customer for an easy buying and scaling decision.
By the end of this workshop, you'll have a clear understanding of how to develop a B2B pricing strategy that maximizes your revenue and delivers value to your customers.
Throughout our workshop, you'll:
- Apply five practical frameworks to your company’s current pricing
- Explore specific examples of pricing structures from other companies to illustrate different options
- Dive deep on your specific pricing questions
Who should attend? B2B companies at any stage of growth with specific pricing questions, whether you’re just getting started with pricing or looking to make a change.
Featuring: Laura Forth, Revenue Operations Consultant at Go Further, LLC
REGISTER
