Ascender Logo

What We're Thinking

ALEXIS LENAE

FROM THE START: A chat with the founder of IMIHI Alexis Lenae, founder of IMIHI. Too often, we learn from other founders only after they’ve “already made it,” but there’s a lot to gain from their journeys as early-stage entrepreneurs. FROM THE START is an interview series… Read more »

Website Building Blocks

Web Design Principles: The basics you need for a high-quality website. We’ve come a long way since the first few websites on the internet. While I can’t say I had the pleasure of dealing with the internet of the 1990s, I do remember the websites… Read more »

Traction can speak volumes

A conversation focused on startup traction with Pittsburgh founders Asha Banks and Rachel Reid. Asha Banks, founder of CheerNotes, and Rachel Reid, founder of Subtl Beauty. Everyone talks about how important it is to gain traction in the early stages of a startup, but mentors, experts, and… Read more »

8 tips to boost your TikToks and Reels

Need help landing on the For You Page? Look no further! Before shifting your social media presence or advertising to TikTok, it’s important to know how it differs from other platforms. If you remember the old days of Vine, the popular video app that would only… Read more »

AMBER THOMPSON

FROM THE START: A chat with the founder of de-bias Amber Thompson, founder of de-bias. Too often, we learn from other founders only after they’ve “already made it,” but there’s a lot to gain from their journeys as early-stage entrepreneurs. FROM THE START is an interview series… Read more »

What is a business incubator?

Tips for determining if a business incubator is right for your startup We throw around a lot of jargon in the entrepreneurship space. From VC and angels to pitch deck and runway, it can be challenging as an early-stage entrepreneur to understand what others are talking… Read more »

How to Choose a Coworking Space in Pittsburgh

Ready to get your biz off the ground and get your work out of the house? Awesome. Picking the right coworking space for yourself or your team is a big step and one that can impact your growth moving forward. Here are some suggestions for choosing… Read more »

BAIYINAH BROOKINS

FROM THE START: A chat with the founder of The Woven Kente Baiyinah Brookins, founder of The Woven Kente. Too often, we learn from other founders only after they’ve “already made it,” but there’s a lot to gain from their journeys as early-stage entrepreneurs. FROM THE START… Read more »

Getting Real About Finding Balance

An authentic, casual conversation about navigating a good work-life balance with Leigh Solomon Pugliano and Alex Bernstein. Leigh Solomon Pugliano, Founder and Principal Consultant at Straightforward Consulting, and Alex Bernstein, President and Director of Finance & Business Development at ASCEND. Finding balance between your job and… Read more »

ALLISON BRAUND-HARRIS

FROM THE START: A chat with the co-founder of Hardly Allison Braund-Harris, co-founder of Hardly. Too often, we learn from other founders only after they’ve “already made it,” but there’s a lot to gain from their journeys as early-stage entrepreneurs. FROM THE START is an interview series… Read more »

Leading with Real Talk

A fun, witty, & honest conversation about leadership with founders Raji Sankar and Lou Camerlengo. Raji Sankar, Co-Founder & Co-CEO of Wholesome International, and Lou Camerlengo, Co-Founder & President of fivestar*. Leadership is key to a well-functioning company. This isn’t breaking news, but the odds… Read more »