Pivoting: When? Why? & How?
Pivoting a business model can be challenging for any organization. Netflix, for example, went from mailing out DVDs to being a world-wide powerhouse for digital streaming. In a small or midsize organization, the decision to pivot can be complicated. Do you listen to a potential investor who sees your business going in a different direction? Do you listen when a handful of customers keep asking for a new widget? Join us for this session discussing when, why and how businesses choose to and survive pivots.
Featuring:
Joe Ferrara
General Manager, Wombat Security
Joining Wombat in 2011, Joe brings 20 years of experience in technology marketing, operations and management to his role as General Manager. Recently Joe was a finalist for EY Entrepreneur Of The Year Western Pennsylvania and West Virginia and received a CEO of the Year award from CEO World. Joe has provided expert commentary and has spoken at numerous information security industry events including RSA Europe, the CISO Executive Network forum, ISSA International and information security regional conferences. His previous roles include President, CEO and Chairman of Tollgrade Communications, CEO of Marconi Communications North America and General Manager of Ericsson’s Wireless Software & Services and Routing & Switching Divisions. Joe holds an MBA from the University of Maryland and a B.S. from Penn State University.
