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Stand Out
Online

January 2022
 

THIS MONTH'S THEME: WEB PRESENCE

Let’s face it—without a strong online presence, your business faces an uphill battle. Having a web presence is so much more than registering a business URL in today’s digital age. Standing out online means that your audience (customers, investors, partners, and other stakeholders) can easily find your business online and understand the value that it offers.

From web design to Search Engine Optimization (SEO) and graphic design, it’s critical for your startup or small business to dedicate time and resources to enhance your online presence. We know it’s another thing to add to your endless to-do list as an entrepreneur, but your business will remain a blur forever if you don’t put in the work and strategize about how to get more folks to visit, explore, and return to your website. To put it simply, more eyeballs on your website mean more success for your business.

So in January, we’re reviewing the basics of website design & SEO to help your small business start fresh and get noticed in the new year.

Our virtual events and curated resources will help you:

  • Understand the essential pages that every business site needs and best practices for creating captivating page content
  • Develop a simple wireframe for a new website or website refresh that focuses on user experience
  • Learn how to increase your site’s visibility and rankings with Search Engine Optimization (SEO)
  • Improve your skills for generating keyword lists, developing optimized content, and tracking your SEO campaigns

JANUARY EVENTS

Website Building Blocks for Startups

Led by Abbey Mui, founder & executive director of re:Bloom, this interactive workshop covered the basic skills needed to design, build, and enhance a startup or small business website. Click WATCH below to view a recording of the session. 

SEO: The Art of Being Found

Led by Headstorm‘s Pittsburgh Office, this interactive workshop helped participants create actionable steps to enhance their Search Engine Optimization (SEO) performance. Click WATCH below to view a recording of the session. 

JANUARY RESOURCES

> Review the slide deck from Headstorm’s January 25th workshop.
Slides

> Study the presentation Abbey shared during our January 13th workshop.
Slides

> Spend some time with this guide to learn how to optimize your website’s content and keep your audience’s attention.
Guide

> Review this brief overview on Search Engine Optimization (SEO) to increase the quality and quantity of your business’s website traffic.
Guide

Watch our workshop facilitated by Max Mirho to pick up accessible no-code tools to help you build an e-commerce site that leaves a lasting impression.
Video

> Bookmark this deep dive into everything early-stage entrepreneurs need to know about SEO.
Guide

> Access a set of basic SEO tools that make generating keyword searches easy and efficient.
Tools

> Use this template to create your own SEO report and begin tracking your progress.
Template

Get started with Google Search Console for tools and reports designed to measure your site’s Search traffic and performance.
Tool

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