Can you even remember a time when you weren’t able to unlock your phone or open your computer and shop on the web? We can (only barely) if we squint and think really, really hard. Our point is that e-commerce is here. It’s been here. And, it will continue to grow as the main channel for buying goods and services—last year, Millennials (or 80 million Americans) made almost 86% of their purchases online. Even if a customer ends up making an in-store purchase, over 60% of purchase journeys originate online. These trends are global and not just in the B2C sphere. This isn’t news to you. Now, more than ever, it’s crucial for your business to not only have an e-commerce presence but to have one that is innovative and reflective of the needs of your customers. Setting up an online store requires more than the ability to accept e-payments. To succeed, your business needs to create digital experiences that make customers return to buy again, and again, and again. In September, we’ll make things easy and get you prepared to develop, launch, and improve your e-commerce presence.

Our virtual events and curated resources will help you:

• Explore the creative process from ideation to content creation for designing an online store for your business
• Understand the different features of an e-commerce site that are foundational to showcasing the unique qualities of your product/service, converting sales, and increasing repeat customers
• Grow your toolbox of free or low-cost no-code tools that you can use to enhance your e-commerce presence and create digital experiences that effectively communicate your brand