Monthly Workshop Series: The Art of Pricing Strategies

Join Ascender for a deep dive into the art and science of pricing with an all star cast: Ascender’s Board Members, Jim Gibbs, Founder and CEO of Meter Feeder, and Jeanette Thomas, former CTO of Govenda and Ascender’s Entrepreneur Success Manager, Donald Robinson, and Lara Huber, former Chief Revenue Officer at Govenda.

This session will explain how to set the right price for your product or service, navigate discounting and negotiations, and test what works in both B2C and B2B markets. Whether you’re launching something new or refining an existing model, you’ll walk away with practical strategies to boost adoption, revenue, and long-term success.

Who Should Attend:

• Startup founders and small business owners setting or revisiting their pricing model
• Product leaders preparing to launch new offerings
• B2C entrepreneurs exploring competitive pricing approaches
• B2B teams navigating complex sales cycles and stakeholder negotiations
• Service providers seeking to balance value delivery with profitability
• Business advisors or support organizations helping clients strengthen pricing strategies

🍢🥂 FREE FOOD & DRINKS

Enjoy refreshing beverages and bites while learning and connecting with other business owners, coworking members, and community leaders.

REGISTER HERE