Evaluating Your Market

Ascender Starter Series – For anyone starting a business, non-profit, side-project, or initiative.

Evaluating Your Market

Researching your market can be difficult and costly. From google searching information on your industry to utilizing databases, trying to find compelling statistics for your business model or pitch can be a daunting task. For our first Starter Series of 2018, we have teamed up with the Carnegie Library to present relevant tips and tricks for conducting market research.

We will be covering how to extract the following information:

• General industry reports with IBIS World
• Annual revenue for your competition
• Census Reports
• Using A to Z Database for client lists
• Deep web research (overcoming the database paywalls)

Featured Speaker:

Rachel Masilamani, Reference Librarian Carnegie Library of Pittsburgh – Downtown & Business