Tracking Online Marketing Efforts
To analyze whether your marketing efforts are effective, you should be monitoring:
Website
- Website traffic and traffic by source using Google Analytics
- New visitors vs. returning visitors
- Page views and most viewed pages
- Conversion rate
Newsletter / Emails
- Subscribers
- Email open rates
- Subject lines
- Click through rate
- Clicked links
- Bounces
- Unsubscribes
Social Media
- Impressions
- Social reach (e.g. how many people see your content)
- Social engagement (e.g. clicks, shares, likes, retweets, comments)
- Click through rate
- Overall Return on Investment (ROI) – How much you spent vs. how much you earned
