Customer Engagement & Retention
- Communicate your company’s value.
- Promote your brand initiatives. People are more likely to buy from brands they feel connected to and in line with their mission this leads to brand loyalty.
- Provide value to customers and share resources.
- Pivot products and services as needed. How can your business pivot in a way to create value right now. Check out Ascender company’s Medium article to get some inspiration.
- Incentivize purchases like gift cards, discounts, fun challenges with your customers, reach out with new promotions and discounts.
- Grow your newsletter and/or following.
- Improve your customer experiences by engaging customers online through events.
- Show your appreciation. If you did something special to help out during the crisis or if you plan on doing something for reopening. How can your customers be involved?
