Can you identify your best performing channels for acquiring customers? Do you know how to find the pages on your site that perform best? How about measuring ROI of your marketing activities? Learn these tactics and more at our Google Analytics Foundations session!
Perfect for beginners or those looking to enhance their knowledge!
You’ll learn:
* What to measure & why, how to identify your conversion metrics, setting up goals
* Overview of standard reports in Google Analytics, including how you can customize them to meet the needs of your site & metrics
* Custom reports & dashboards, Using Regular Expressions to get more specific information, & Advanced Reporting tips & tricks
* Working in Excel using key formulas & pivot tables to garner insights that Google Analytics can’t do alone
