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VALUE PROPOSITION

FEBRUARY 2021

THIS MONTH'S THEME: VALUE PROPOSITION

A value proposition is your business’s unique identifier. Babs Carryer, Director of the Big Idea Center at the University of Pittsburgh, explains, “An entrepreneur must focus on the customers and understand their needs, wants, and desires. To do that, you have to talk to them, interact with them, interview them. Your value proposition will convey the benefits of your solution over your competitors to your future customers.” Throughout February, we’ll be exploring the ‘why’ someone should do business with you.

Our virtual events and curated resources will help you:

  • Develop a competitive analysis and determine your company’s differentiation
  • Identify main stakeholders in your network and their needs, wants, and desires
  • Learn how to collect feedback and insights from your customers

FEBRUARY EVENTS

Understanding Your Value Proposition

This interactive workshop led by Gordon Manker, Business Development Specialist at WCDC, helped early-stage founders think critically about why someone should do business with them. The presentation also explored how to develop a clear and compelling value proposition. Click Watch to view a recording of the event.

Value Proposition Co-Design Session

This collaborative group session helped early-stage and growing startup founders explore current challenges, brainstorm potential solutions, and build a plan of action to move their businesses forward. If you want to connect with the Ascender team and other founders to get unstuck stay tune for future co-design sessions. 

FEBRUARY RESOURCES

> Understand your competitive landscape by completing a SWOT Analysis and categorizing your competitors.
Worksheet

> Map your stakeholders and their influence on your company.
Template

> Explore 5 distinct behavioral and attitudinal personas that indicate how customers may behave post-isolation.
Article

> Use this simplified persona template to brainstorm about your potential customers and value proposition.
Template

> Complete these exercises to further develop your customer personas and customer interview questions.
Worksheet

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