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DTSTART;TZID=America/New_York:20181128T173000
DTEND;TZID=America/New_York:20181128T193000
DTSTAMP:20260516T011801
CREATED:20181107T172411Z
LAST-MODIFIED:20200419T173254Z
UID:4019-1543426200-1543433400@ascenderpgh.com
SUMMARY:End of the Year Celebration
DESCRIPTION:Ascender Starters and Builders Series Presents:\nEnd of the Year Celebration\nThank you to all who have attended and supported our Starter and Builder Series over the last two years. Join us in celebrating the end of our second year with free drinks\, appetizers\, and a sneak peak into our 2019 programs. Haven’t attended our series before? Come out and meet our ever growing ecosystem of entrepreneurs. \nDoors: 5:30PM\nBrief Words: 6:15PM\nCelebration Ends: 7:30PM \n 
URL:https://ascenderpgh.com/event/end-year-celebration/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Builders Series,Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20181009T173000
DTEND;TZID=America/New_York:20181009T190000
DTSTAMP:20260516T011801
CREATED:20181001T145657Z
LAST-MODIFIED:20200419T173255Z
UID:3935-1539106200-1539111600@ascenderpgh.com
SUMMARY:Hacking Together Solutions: From Idea to Product
DESCRIPTION:ASCENDER STARTERS SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE\nHacking Together Solutions: From Idea to Product \nDo you have an idea for a new product? Perhaps you’re starting a new venture or launching a product through an existing business. Getting from idea to product can be a long and grueling journey. This session will focus on the process of creating an MVP or Minimal Viable Product. We will be discussing the assumptions you’ve made about your idea and how you can go about testing different conceptions as cheaply and quickly as possible. \nFeaturing: \nCameron Scott\, Web Developer and Product Manager \n 
URL:https://ascenderpgh.com/event/hacking-together-solutions-idea-product/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180814T173000
DTEND;TZID=America/New_York:20180814T190000
DTSTAMP:20260516T011801
CREATED:20180801T141426Z
LAST-MODIFIED:20200419T173255Z
UID:3772-1534267800-1534273200@ascenderpgh.com
SUMMARY:Preparing for the Ask: An Investment Readiness Workshop
DESCRIPTION:ASCENDER STARTERS SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE\nPreparing for the Ask: An Investment Readiness Workshop \nAsking for investment can be an overwhelming task. Whether it’s $10\,000 from a relative or a $1.5 million seed round\, preparing for the ask takes patience\, perseverance\, and a lot of pre-work. What financial documents should you include? How do you determine if an investor is the right fit for your business? Join us in August to improve your investment readiness and gain confidence in making the ask. \nFeaturing: \nPhil Marzolf \nCEO and Director at pHase2 Microtechnologies \nPhil has been involved in building successful commercial ventures and introducing emerging technologies for the past 2 decades. Educated as an electrical engineer\, he was CTO for a start-up that was acquired by Intel\, and subsequently held various engineering\, marketing and general management roles at Intel and National Semiconductor. He spent 4 years in Germany managing operations and building sales and marketing organizations for Telefunken\, and Micronas. Since 2013 Phil has focused on creating and deploying sales and marketing strategies for early-stage companies in Pittsburgh\, and was an entrepreneur in residence (EIR) at the University of Pittsburgh focusing on Internet of Things (IoT) commercialization. He holds a BSEE from the University of Notre Dame\, an MSEE degree from Santa Clara University\, and an MBA from the Wharton School of the University of Pennsylvania. His desire is to contribute to a 21st century America that is entrepreneurial\, innovative\, inclusive\, and intrepid.
URL:https://ascenderpgh.com/event/preparing-ask-investment-readiness-workshop/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180710T173000
DTEND;TZID=America/New_York:20180710T190000
DTSTAMP:20260516T011801
CREATED:20180627T221905Z
LAST-MODIFIED:20200419T173255Z
UID:3639-1531243800-1531249200@ascenderpgh.com
SUMMARY:Financial Planning for Startups
DESCRIPTION:ASCENDER STARTERS SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE.\nFinancial Planning \nFinancial planning for an early stage business can be a daunting task. Join us in July to learn some of the crucial components to early stage planning. We will be talking about 1) establishing financial goals 2) forecasting startup costs and 3) cash flow management. \nFeaturing: \nStephan Mueller\nCOO\, Ascender \nBabs Carryer\nDirector\, Education & Outreach\, Innovation Institute\nUniversity of Pittsburgh
URL:https://ascenderpgh.com/event/financial-planning/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180612T173000
DTEND;TZID=America/New_York:20180612T190000
DTSTAMP:20260516T011801
CREATED:20180601T164928Z
LAST-MODIFIED:20200419T173256Z
UID:3459-1528824600-1528830000@ascenderpgh.com
SUMMARY:Sales Cures All
DESCRIPTION:ASCENDER STARTERS SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE.\nSales Cures All: Mastering Sales Prospecting\nSales prospecting is the first vital step in the sales process. Acing sales prospecting can be very challenging for founders with a history of producing hero sales during the first stages of a startup. During this session\, we will discuss how to create effective business scripts for cold calling/emailing\, as well as other tactics useful for widening the top of the sales funnel. \nFeaturing: \nBrandon Takacs \nAccount Executive\, Cox Media Group \n 
URL:https://ascenderpgh.com/event/sales-cures-all/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180507T173000
DTEND;TZID=America/New_York:20180507T190000
DTSTAMP:20260516T011801
CREATED:20180430T145418Z
LAST-MODIFIED:20200419T173304Z
UID:3242-1525714200-1525719600@ascenderpgh.com
SUMMARY:Show\, Don't Tell: Product Demos
DESCRIPTION:ASCENDER STARTER SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE.\nShow\, Don’t Tell: Product Demos\nIf you have a product or service then you have to demonstrate it\, sometimes at a client site or inside a meeting room but more than ever virtually with a virtual meeting\, your website\, or displayed out on the internet by your fans (or critics).  We’ll use this time to build and practice impactful ways to demonstrate a product or service.  Don’t worry if you only have an idea or haven’t thought of a product or service yet\, we’ll have an example you can use to work alongside other entrepreneurs.  Be prepared for an interactive workshop and make sure to invite others you know to attend – you’ll leave a better sales person\, brand manager\, product owner\, and marketer even if you don’t have any of those titles. \nFeaturing: \nAdam Paulisick\, Chief Product Officer at MAYA\, a BCG Company
URL:https://ascenderpgh.com/event/3242/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180410T173000
DTEND;TZID=America/New_York:20180410T190000
DTSTAMP:20260516T011801
CREATED:20180402T143557Z
LAST-MODIFIED:20200419T173304Z
UID:3131-1523381400-1523386800@ascenderpgh.com
SUMMARY:HR Before You Need It
DESCRIPTION:ASCENDER STARTER SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE.\nHR Before You Need It\nBetween finding your first customer and financing your business\, human resources tasks can often fall to the waste side for a founder or founding team. Although it may seem like something that can wait\, basic human resource operations are vital to the success of early stage companies. With no plan or process in place\, on boarding a team member\, implementing new policies\, or maintaining employee compensation can be daunting tasks. Join us in April to learn easy tips and tricks to nail startup HR without a human resources employee. \nFeaturing: \nStephan Mueller\, COO at Ascender
URL:https://ascenderpgh.com/event/hr-before-you-need-it/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180313T173000
DTEND;TZID=America/New_York:20180313T190000
DTSTAMP:20260516T011801
CREATED:20180301T174809Z
LAST-MODIFIED:20200419T173305Z
UID:3017-1520962200-1520967600@ascenderpgh.com
SUMMARY:You're CEO\, Now What?
DESCRIPTION:ASCENDER STARTER SERIES – FOR ANYONE STARTING A BUSINESS\, NON-PROFIT\, SIDE-PROJECT\, OR INITIATIVE.\nYou’re CEO\, Now What?\nFounders or founding team members often take on the role as CEO in a startup. As the organization grows\, carrying out management and CEO responsibilities can be a tricky transition. Join us to discuss tips and tactics for fulfilling this role of CEO on a small team from people who have been there. Learn where they went wrong and how they manage being a founder and CEO. \nPanelists: \nAvishai Geller\, CEO at Maven Machines \nLynsie Campbell\, Founder of LaneSpotter \nBrian Gaudio\, CEO at Module
URL:https://ascenderpgh.com/event/youre-ceo-now/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20180206T163000
DTEND;TZID=America/New_York:20180206T180000
DTSTAMP:20260516T011801
CREATED:20180124T000030Z
LAST-MODIFIED:20200419T173305Z
UID:2903-1517934600-1517940000@ascenderpgh.com
SUMMARY:Evaluating Your Market
DESCRIPTION:Ascender Starter Series – For anyone starting a business\, non-profit\, side-project\, or initiative.\nEvaluating Your Market\nResearching your market can be difficult and costly. From google searching information on your industry to utilizing databases\, trying to find compelling statistics for your business model or pitch can be a daunting task. For our first Starter Series of 2018\, we have teamed up with the Carnegie Library to present relevant tips and tricks for conducting market research. \nWe will be covering how to extract the following information: \n\nGeneral industry reports with IBIS World\nAnnual revenue for your competition\nCensus Reports\nUsing A to Z Database for client lists\nDeep web research (overcoming the database paywalls)\n\nFeatured Speaker: \nRachel Masilamani\, Reference Librarian Carnegie Library of Pittsburgh – Downtown & Business
URL:https://ascenderpgh.com/event/evaluating-your-market/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171114T163000
DTEND;TZID=America/New_York:20171114T180000
DTSTAMP:20260516T011801
CREATED:20171025T204129Z
LAST-MODIFIED:20171101T150934Z
UID:2474-1510677000-1510682400@ascenderpgh.com
SUMMARY:Co-Founders: Navigating Your Business Marriage
DESCRIPTION:Finding a co-founder can be a defeating task for many entrepreneurs. Even after you’ve found someone\, do you know what you’re getting yourself into? For every success story\, there is at least one horror story. Join us on Tuesday\, November 14th\, for an insightful panel on navigating your co-founder relationships. We will be discussing ways to identify\, work with\, and protect yourself from co-founders. \nPanelists: \nDoug Bernstein\, Co-Founder/CEO at Peca Labs \nLee Kimball\, Founding COO at Thread \nWhat is the Starters Series? \nIn partnership with Pittsburgh’s acclaimed thought leaders\, the Starters Series at Ascender provides a first look into the most crucial elements of starting a business or organization. In line with our monthly themes\, the Starters Series targets individuals and entities from ideation to early execution\, providing a compelling educational experience on each curated topic. Join Ascender the second Tuesday of each month as we explain proven strategies and explore new tools and techniques driving success.
URL:https://ascenderpgh.com/event/co-founders-navigating-business-marriage/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171010T173000
DTEND;TZID=America/New_York:20171010T190000
DTSTAMP:20260516T011801
CREATED:20170921T162850Z
LAST-MODIFIED:20171004T204019Z
UID:2338-1507656600-1507662000@ascenderpgh.com
SUMMARY:MVP: Getting There Without Writing a Line of Code
DESCRIPTION:When you have an idea for a new product\, one of the trickiest decisions you’ll make is simply what to tackle first. The temptation might be to start courting investors and hiring a team\, but you would be missing out on what of the most important—and most enjoyable—parts of building a product: creating your MVP.\n\n\nOn Tuesday\, October 10th\, Cameron Scott will cover the basics of a good MVP; how to break down your product idea into testable theories; and some of the different tools and tactics you can use to validate those theories—no coding required. Plus\, we’ll talk about the humble (and analog!) beginnings of some of today’s most successful companies\, and what lessons you can take away from their experiences.\n\n\n\nWhat is the Starters Series? \n\n\nIn partnership with Pittsburgh’s acclaimed thought leaders\, the Starters Series at Ascender provides a first look into the most crucial elements of starting a business or organization. In line with our monthly themes\, the Starters Series targets individuals and entities from ideation to early execution\, providing a compelling educational experience on each curated topic. Join Ascender the second Tuesday of each month as we explain proven strategies and explore new tools and techniques driving success.
URL:https://ascenderpgh.com/event/mvp-getting-without-writing-line-code/
LOCATION:PA
CATEGORIES:Starters Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170912T173000
DTEND;TZID=America/New_York:20170912T190000
DTSTAMP:20260516T011801
CREATED:20170807T173522Z
LAST-MODIFIED:20170901T152650Z
UID:2116-1505237400-1505242800@ascenderpgh.com
SUMMARY:Building Social Capital: Give First and You Shall Receive
DESCRIPTION:Developing strong relationships is a key component to the success of any entrepreneur. For some\, social capital comes easily. For others\, attending a networking event can be stressful and anxiety inducing. Join us this month as we explore how to gain and leverage social capital. We’ll be exploring how to succeed in a new city\, facilitate partnerships\, and genuinely relate to others. \nSpeaker \nKenny Chen\, Program Director at Ascender \nWhat is the Starter Series? \nIn partnership with Pittsburgh’s acclaimed thought leaders\, the Starters Series at Ascender provides a first look into the most crucial elements of starting a business or organization. In line with our monthly themes\, the Starters Series targets individuals and entities from ideation to early execution\, providing a compelling educational experience on each curated topic. Join Ascender the second Tuesday of each month as we explain proven strategies and explore new tools and techniques driving success.
URL:https://ascenderpgh.com/event/building-social-capital-give-first-shall-receive/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170815T173000
DTEND;TZID=America/New_York:20170815T190000
DTSTAMP:20260516T011801
CREATED:20170717T152818Z
LAST-MODIFIED:20170815T141053Z
UID:1969-1502818200-1502823600@ascenderpgh.com
SUMMARY:Intro to Financial Modeling: What You Need to Know
DESCRIPTION:Financial Modeling is the task of building an abstract representation of real world financial situations. Sounds easy\, right? Wrong. Financial Modeling can be one of the most challenging tasks for a new startup or non-profit. Making an accurate model takes real work and research. This edition of the Starters Series will breakdown the key components to a successful financial model. Learn the right terms and the mathematical equations to put together a model from expert Phil Compton. \nSpeaker: Phil Compton\, CFO at SingleSource Property Solutions \nWhat is the Starters Series? \nIn partnership with Pittsburgh’s acclaimed thought leaders\, the Starters Series at Ascender provides a first look into the most crucial elements of starting a business or organization. In line with our monthly themes\, the Starters Series targets individuals and entities from ideation to early execution\, providing a compelling educational experience on each curated topic. Join Ascender the second Tuesday of each month as we explain proven strategies and explore new tools and techniques driving success.
URL:https://ascenderpgh.com/event/intro-financial-modeling-need-know/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170711T173000
DTEND;TZID=America/New_York:20170711T190000
DTSTAMP:20260516T011801
CREATED:20170615T144812Z
LAST-MODIFIED:20170707T145313Z
UID:1779-1499794200-1499799600@ascenderpgh.com
SUMMARY:Plan for Success: Linking your team\, goals\, and process.
DESCRIPTION:Today you’re by yourself\, tomorrow you may have a team of five. Now is the time to think about future challenges\, in order to sync up your team and your organization’s goals. Hear from serial entrepreneurs on how to build long lasting processes and strategies that can create a natural\, balanced work flow and a foundation for future growth. \nSpeaker: \nIllana Diamond\, Managing Director of AlphaLab Gear \nWhat is the Starters Series? \nIn partnership with Pittsburgh’s acclaimed thought leaders\, the Starters Series at Ascender provides a first look into the most crucial elements of starting a business or organization. In line with our monthly themes\, the Starters Series targets individuals and entities from ideation to early execution\, providing a compelling educational experience on each curated topic. Join Ascender the second Tuesday of each month as we explain proven strategies and explore new tools and techniques driving success.
URL:https://ascenderpgh.com/event/starters-series/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170613T173000
DTEND;TZID=America/New_York:20170613T190000
DTSTAMP:20260516T011801
CREATED:20170421T180041Z
LAST-MODIFIED:20170516T151912Z
UID:1270-1497375000-1497380400@ascenderpgh.com
SUMMARY:Let's Talk Sales
DESCRIPTION:CAC\, CPA\, CLTV\, the acronym list for sales goes on and on. Join us as we help you understand the pieces of the puzzle that help you focus in on the right metrics to maximize your sales effectiveness.   \nSpeaker: Phil Marzolf
URL:https://ascenderpgh.com/event/lets-talk-sales/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170509T173000
DTEND;TZID=America/New_York:20170509T190000
DTSTAMP:20260516T011801
CREATED:20170420T032148Z
LAST-MODIFIED:20170508T130436Z
UID:1262-1494351000-1494356400@ascenderpgh.com
SUMMARY:Know Thy Customer
DESCRIPTION:Young adults or baby boomers? Nice to have or need to have? Understanding your customer’s needs can make or break your business. Join us as we navigate the crossroads between customer segmentation types and targeted marketing channels for B2B and B2C businesses. \nSpeakers: Joanna Sutton\, Bright Lights Innovations and Suzy Teele\, Aceda \nDoors open at 5:30 PM. Program will take place from 6:00 to 7:00 PM.
URL:https://ascenderpgh.com/event/know-thy-customer/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170411T173000
DTEND;TZID=America/New_York:20170411T190000
DTSTAMP:20260516T011801
CREATED:20170114T001212Z
LAST-MODIFIED:20170428T125123Z
UID:759-1491931800-1491937200@ascenderpgh.com
SUMMARY:Legal Basics
DESCRIPTION:Making decisions about legal issues for your startup is challenging and expensive. You don’t want to make mistakes. Hear from lawyers about what to do\, when\, and how. \nLawyers and topics:\nEric Davis\, Managing Partner at Elliott & Davis\, on Entity Formation\nSusan Altman\, partner with K&L Gates\, on Contracts\nJohn Monocello\, GTC patent group\, on Intellectual Property
URL:https://ascenderpgh.com/event/legal-basics/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ATTACH;FMTTYPE=image/jpeg:https://ascenderpgh.com/wp-content/uploads/2016/11/iStock_84293055_LARGE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170314T173000
DTEND;TZID=America/New_York:20170314T190000
DTSTAMP:20260516T011801
CREATED:20170114T000719Z
LAST-MODIFIED:20170428T125211Z
UID:755-1489512600-1489518000@ascenderpgh.com
SUMMARY:Business modeling
DESCRIPTION:Come learn about different business modeling tools. We will explore why dynamic business modeling helps you build your business\, adapt to particular situations\, and prepare for constantly changing environments surrounding your startup. \nSpeaker: Stephan Mueller\, Chief Operating Officer\, Ascender
URL:https://ascenderpgh.com/event/business-modeling/
LOCATION:Ascender\, 6401 Penn Ave 3rd Floor\, Pittsburgh\, PA\, 15206\, United States
CATEGORIES:Starters Series
ATTACH;FMTTYPE=image/jpeg:https://ascenderpgh.com/wp-content/uploads/2016/10/laptop.jpg
ORGANIZER;CN="Ascender":MAILTO:info@ascenderpgh.com
END:VEVENT
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